Let’s face it, texts can only go so far in capturing the attention of visitors for your website. No matter how placed they are, it becomes incredibly boring to look at a wall of texts. That is why video content is so important because of how it grabs visitors’ attention.
In fact, video contents are much better at generating leads than text-based content like blogs, according to DataBox. But there are many more reasons why you should be making video content on your e-commerce website. So let’s discuss how important it is and what video types you should be focusing on e-commerce websites!
Videos act like a magnet, pulling in potential customers and holding their interest because it grabs attention more effectively than text or images. This increased engagement means that visitors are spending more time exploring your offerings. The longer their engagement on your website, the more likely you have to convert that lead.
Search engines love video content. It is exactly what you need to help significantly boost your search engine rankings. With video, you have customers’ attention on your website for longer. This signals to search engines that your content is valuable. The longer they stay, the more online presence your ecommerce website has. This leads to other potential customers finding your website easier through organic searches.
The longer a customer spends time on your website, the more chances they will eventually buy your products. Well-optimized videos with relevant keywords helps bring in the customers, while the content of the video ensures you have increased sales opportunities.
For example, if you can showcase a real-life application of the product, a casual browsing can turn into a committed loyal buyer for your store. People are more likely to purchase a product after watching a video about it because it builds trust and provides a clearer understanding of what they’re buying. By addressing potential questions and concerns through video, you can boost your conversion rates significantly, turning more visitors into paying customers.
Engaging videos are highly shareable. When viewers find your video content interesting or entertaining, they are more likely to share it with their friends and followers. So instead of sending a wall of text, people sharing your videos are more likely to create positive engagement.
This social sharing amplifies your brand’s visibility, bringing more traffic to your e-commerce site. Videos can go viral, rapidly increasing your audience and potential customer base. Having videos on your website then markets for itself, where you don’t have to engage in paid marketing. You get to tap into a larger audience and sure to help boost your brand image and sales.
You want to ensure your website reaches as large of an audience as possible. More eyes on your store eventually leads to more sales, making video content on your e-commerce website so important.
So exactly what type of videos do you want on your ecommerce website? There are a few different types of video that you should definitely consider including on your website. Here are some of them:
Product demonstration videos are essential for showcasing how your products work. In the video, you want to highlight key features and provide a clear understanding of their benefits. It is the perfect video type to show on the main page to give a brief introduction of your product.
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How-to videos are perfect for educating customers about using your products effectively. Not all products might be intuitive to use so showing customers how the product works helps increase engagement and trust. This is especially true for software-as-a-service or SaaS products where you can take full advantage of how-to videos on your ecommerce site.
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Some customers will not really connect with your in-house team making the video. But customer reviews and testimonials videos help build more trust. It showcases real customers using the product and connects far better with potential customers. Hearing positive feedback from customer testimonials is far better than any marketing pitch and provides a social proof of how good your product really is.
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Instead of showing the features of the product, lifestyle videos showcase the product in actual situations. It’s a psychological tactic. You want your customers to imagine having the product and using it in their everyday lives. So showcasing that value through a video makes it easier to sell.
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We already discussed how video trumps text-image posts in customer engagement. When you want to promote a new product or discount offers, promotional videos are more likely to grab the visitors attention. A compelling promotional video will help increase your sales more so than just texts and images.
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Tutorial and support videos are crucial for guiding customers through specific processes or troubleshooting common issues. Providing clear step-by-step instructions can significantly reduce the need for customer support inquiries and improve customer satisfaction. Not all ecommerce websites will benefit from tutorial videos, but it is much easier to convey problems and solutions through videos than texts.
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Just making a video for your website will not be effective. You need to consider certain aspects of the video to make it compelling and engaging. So here are what you need to consider:
You cannot skip out on video content on your e-commerce website. It is a great way to keep your customers engaged and gain brand awareness. So don’t skip out on making videos for your website to help you succeed in the world of e-commerce.